march, 2021

25mar12:00 PM1:00 PMSmall Farm Winter Webinar - Too Small for Wholesale Markets? Think Again.

Event Details

Too Small for Wholesale Markets? Think Again. Kathryn Pereira & CFPAC staff (Marlie Wilson and Dakarai Howard)

Many smaller diversified farms use direct market channels to sell what they grow without even considering wholesale market channels due to their smaller production size. When and why might a small farm benefit from selling to a wholesale market? What kinds of wholesale options have small farmers used to successfully diversify their sales, balance risk, and enhance profitability? In this webinar you’ll learn about what it takes for a small farm to access these higher volume markets and about a new wholesale market opportunity opening up for all Illinois growers due to the passing of the Good Food Purchasing Program (GFPP) recently enacted in Chicago and greater Cook County. The GFPP is designed to increase demand for local, healthy, sustainable food through institutional purchasing. Chicago Food Policy Action Council staff will join us to explain the policy and how small farmers can best set themselves up to leverage GFPP to access these high-volume wholesale and institutional markets.

For more information, contact: Zack Grant, University of Illinois Extension, Local Food Systems and Small Farms Educator at 708-679-6889,


(Thursday) 12:00 PM - 1:00 PM